You might not have considered animation as an option but do a little online exploring and you’ll see just how pervasive and powerful animation is. From animated lower thirds and titles to fully animated explainer videos, you'd be hard-pressed to find a video that doesn't use animation in one form or another.
Animation shines over other formats when it comes to making complex concepts more palatable, which is why it is used so extensively in explainer videos. With animated graphs, pie charts and tables you add flow and rhythm to an explainer video that will maintain a viewer’s interest. Even more powerfully animation can take taboo or confronting topics and soften the delivery, making them more accessible. With animation you can create archetypal characters that can breakdown cultural barriers and reach a broader audience.
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