There’s more to Animation than lower thirds and titles.
Let’s say your video deals with a confronting subject matter, when done right animation can soften the delivery of the message. With animation you can create archetypal characters that can appeal to a broader audience and, of course, with animated graphs, pie charts and tables you add flow and rhythm to an instructional video that will maintain a viewer’s interest. You might not have considered animation as an option but if you do a little exploring online, you’ll see how pervasive and powerful animation is.
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