You can use a suite of corporate video packages to target stakeholders, the public, shareholders and employees, via your intranet and the web. A corporate video can promote your services or products, supplement or replace staff activity and support internal communication systems. A corporate video can also guarantee a standardised delivery platform and you can implement tools to measure ROI.
There are a variety of video options available and one can easily get lost in all the technology. So let's go through some of the basic options available and how they can extend the voice of your company.
Promotional videos can be educational and instructional, they can incorporate animation and interviews, in the form of testimonials and vox pops, they can be short docos, they can even be short movies, the possibilities are limited only by your imagination, and schedule and budget. For more information and some examples go to our Promotional Video page.
Interviews and testimonials will add credibility and establish trust to your message. This is particularly important with videos that relate to corporate social responsibility. If you want to incorporate testimonials or capture presentations go to our Interviews and Testimonials page.
Animation is the perfect format for delivering complicated subject matter or topics that might be considered taboo. Explainer videos almost always use some form of animation because the medium lends itself well to making complex concepts much easier to understand. Go to our Animation page to see the many ways that animation can be used and for some examples.
Training and Explainer Videos are ideal for staff training or to replace printed product instructional manuals. Video integrates vision and sound for a more immersive learning experience. If you want to inform or educate go to our Training and Explainer Videos page to see how video can enhance the delivery of your educational content.
Profile Videos are highly emotive mini profiles that can focus on the founders, the teams or even the corporation as an entity. The corporate profile video establishes the company's philosophy and ethics, which can also form the basis for recruitment videos. Profile videos establish a human connection and trust by putting a face to your company. Go to our Profile Videos page for more details and to see some examples.
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