Video doesn’t have to be a one use deal. In fact one of the great benefits of video is that footage shot one year can be used over and over to create a suite of different types of video. For example testimonial videos can be used on their own, on your website or integrated in a promotional video with footage that was shot the year before. This event video for the APAC Revenue Management Summit 2018 incorporates testimonial footage and B-roll that is already being used to promote the 2019 Summit. It’s a great example of how videos can serve as a long-term publicity tool.
It’s the one sure way to give your event a sense of history and legitimacy.
Check out the APAC Revenue Management Summit 2017 promotional video.