This is one of many web marketing videos for the Reed Fair in Melbourne that captures all the action and excitement of this colourful event. The fair is the premiere trading platform for buyers and sellers in the gifts and homewares industry and the 2017 event had it all.
With so much going on, so much great footage, the challenge here was what to leave out. Web marketing videos are a powerful way to promote your event by capturing the dynamic energy of the day, but they work best when they are under a minute long. All that footage does not go to waste because it can all be used to promote future events, which is why web marketing videos are so cost effective. And, as more videos are added each year, it gives the event as sense of history and credibility. The vox pop testimonials from the exhibitors builds further on this credibility and, to make the most out of the shoot, it is always really important to shoot vox pops whenever you cover big events.
We were delighted to be involved with covering this event. Thanks to all the organizers and staff at the Reed Gift Fairs.
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