At Pixel3, we believe emotion is most certainly the key to a successful promotional video, and the trick is always to get the right combination of images and music blended to the barest essentials in order express the most vivid of emotion.
The En Pointé School of Ballet promotional video is a great example of just that.
With the length of the video just under a minute, the challenge was to capture the skill, elegance and determination of the dancers with a crisp, remarkable cinematic style that immediately captivates the viewer on a deeper level. We were lucky that the location and the dancers where the perfect match for just such a style. It’s a case of an edit where everything seamlessly fell into place, naturally and organically.