Budget doesn’t mean cheap; it means knowing how to use the limited budget you have to produce a video that will work for your business
We have come a long way since the days of expensive hardware that required a whole team of specialists to operate. Modern video equipment is affordable and portable which means production costs are a fraction of what they used to be.
However, costs can still blow out without careful planning. An inexperienced or ill-equipped production studio can cost you money in wasted time and poor planning.
You can create some amazing, cinematic videos with a limited budget as long as you follow a few simple guidelines. These are just some of them:
TIME IS MONEY
Plan, plan, plan. The most expensive aspect of video production is time. Nail your storyboard and timeline to get the most of your budget.
SHOOT ONLY WHAT YOU HAVE TO
Stick to the approved script and storyboard. Adding unscheduled shots on the day can really blow out your budget and compromise the quality of the final video.
BE CLEAR ABOUT WHAT YOU WANT
By the time you reach out to a video production house you should be very clear about your call to action, your target audience and the message you’re delivering.
GET A PACKAGE DEAL
Producing a group of videos at once will be more cost -effective than just shooting one. There might be scope to develop more than one video from the footage, so by paying a bit more for additional editing, you could wind up with multiple video assets.
AVOID MAKING IT TIME SPECIFIC IF POSSIBLE
Try to avoid making your assets time specific to get as much longevity out of it as possible. Shoot footage that you can re-edit and re-use into other forms, saving on potential future production costs.
These are just a few ways to maximize your production budget and wind up with compelling, on-message video assets. An experienced production studio knows many, many more. While experience may seem more expensive initially, you’ll quickly find that an inexperienced team will eventually cost you dearly in poor planning, sub-standard products and inferior execution.
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