‘With so many different actions you can take to increase registrations, you probably wonder what’s a “nice to have” promotion activity and what falls under “must-have”.
Let me make it super easy for you – Video marketing is where you should start. If this statement by itself is not convincing enough, you should know that studies show that putting a video in email campaigns can lead to a 250% increase in click through rate and that including a video on a landing page can increase conversions by 80%’
Tom Shelly, 2016. The Bizzabo Blog.
‘The impact of video on your events can really be significant. It can be a great way to generate enthusiasm amongst your attendees and equally present a really good case for those who haven’t yet registered.’
I can’t think of a major event I have been to that didn’t incorporate video in the marketing mix. Indeed, there are many terrific articles and blogs on the web that emphasize the importance of video marketing for an event, with guidelines to how best to use video.
But the key questions we get asked as video producers are:
When looking at options it helps to break up your event marketing campaign into three segments and then slotting the video package that best suits that segment:
We have created a checklist to help you get the most out of you video production budget. Download the Event Organiser’s Checklist.
Videos are assets that maintain their value long after the event has finished. They provide a cost effective means of marketing your event over a period of time beyond the weekend or week that the event is on. Footage shoot on the day can be reedited into different formats and reused over and over.
Some examples of the versatility and ROI that video provides:
Check out the examples below.
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