At Pixel3, we spend a lot of our time shooting testimonial videos for our clients, often also referred to as case study videos. They’re an incredibly important type of video content to have in your arsenal. Real people talking frankly about their experience working with you or using your product, what could be more powerful?
A testimonial video can be produced for relatively low budget, employing single videographer with a basic lighting setup and camera. Of course, it can be more polished if you have greater budget, by introducing a more professional light setup, using a multi-camera configuration and of course shooting b-roll which will be weaved into the edit to emphasise key points being made by your client.
At Pixel3, we define a testimonial as an interview with a client who praises their experience with a product or service. It's a relatively short piece of content with the overall objective of instilling trust in what you have to offer. This type of content is ideal for a straightforward product or service.
In contrast, a case study video delves much deeper and is suited for products or services that are complex in nature. The focus of this content is to highlight how the service or product you offer solved a specific client problem. The video will be structured to detail the initial problem, the solution, and the outcome, with client praise of the service you provided sprinkled throughout.
Because new clients or customers need evidence that your service or product is trustworthy. The most reliable source for this information are previous clients providing reviews, otherwise known as client testimonial videos.
Research shows that 92% of customers read online reviews before buying, while 88% of consumers say reading reviews influenced their purchasing decisions. Those are staggeringly convincing figures.
If you’re looking to grab a portion of this audience, you need to convince your audience that your product and service is a good investment.
And there’s no better way to do this than via: client testimonial videos.
A client testimonial video is a marketing tool that smart businesses use to highlight the value of their products or services, via: real customer success stories. As such, they’re an invaluable video asset to have in your kit.
This client testimonial video is a perfect example of a real client sharing their experience of working with the well-recognised Australian brand, Doors Plus.
Doors Plus needed a tool to help them launch a new product, The Barn Door, so they wanted to capture the experience of a real client buying a new door and getting it installed.
And this is why the video is so effective. It speaks to potential customers who need reassurance that they're choosing the right brand to solve their problem.
There are three main types:
Interviewing real clients humanises your business and allows potential clients to understand how your product or service can solve their problem.
When an experienced video production company like Pixel3 produces your client testimonial video, it can demonstrate the value of your service, while helping to grow your business.
If you'd like to see how a client testimonial video could elevate your brand, email anthony@pixel3.com.au
