If you’ve been asked to create video content for your organisation or initiative, and perhaps lack the necessary infrastructure to produce it internally, the case study below may prove helpful for you.
Read on to learn about the benefits of working with a professional video production company to produce the video content you need.
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After several unsuccessful attempts to produce an internal training video in-house for a tech firm, the marketing team realised they were stretching their limited resources too thin. Despite their inexperienced team having a vague idea of their ideal outcome, as well as access to basic editing tools, the final result showed poor lighting, uneven audio, and a disjointed narrative, which left the video feeling unprofessional.
Recognising the importance of delivering high-quality content to their staff and stakeholders, the team made the strategic decision to outsource the project to a professional Melbourne video production company. The end result was a cohesive, visually compelling video that not only elevated their message, but also showcased the company’s commitment to excellence as well as their investment in their communications and messaging.
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Whether you’re creating video for social media, education, healthcare, events, interviews and testimonial videos, or corporate communications, high-quality videos have become a crucial tool for engaging your audience and building your brand. But producing these videos, especially if you want them to look polished and professional, requires expertise, equipment, and resources.
Outsourcing your video production requirements are the smart choice. Here’s why you should consider it:
Video production is more than just pointing a camera and pressing record. It requires a host of technical skills throughout the entire process, from concept development, scripting, casting talent, producing, lighting, audio capture, cinematography, directing, post-production, and colour grading, audio mixing, motion graphics, and a whole lot more!
Working with a dedicated video production company, allows you to work with experts who know how to capture your vision effectively, and who understand the nuances of creating engaging content that aligns with your brand’s tone, message, and audience. By outsourcing your video production to a professional video production company, you can ensure the final product will be polished, creative, and of high production value.
Hiring a dedicated in-house video production team can be more expensive then initially planned. You’d need to invest in camera equipment, software, a studio space, and salaries for a full team of videographers, editors, sound designers, and directors.
Even if you’re only planning to produce a one-off video, the time it takes to try doing it yourself, realise you might lack the skills required, and then research other methods, can cost you money too.
Outsourcing to a video production company, gives you access to professional video production without the long-term financial commitment. With an external team, you only pay for the services you need, which can be tailored to fit your budget.
Additionally, outsourcing video production saves you having to manage the end-to-end production process, which is very time-consuming. A dedicated video production team will handle it all, which allows you to focus on what you do best: managing your core business operations.
A professional video production studio will have invested in the high-end equipment necessary to create the highest quality videos.
By outsourcing your video production, you gain access to this technology without the upfront costs. Whether you need drone shots, special effects, or cinematic footage, a video production agency will have the equipment and skills to bring your vision to life.
Collaborating with a specialist video production company, can open the door to new creative perspectives. They will work closely with you to understand your goals before delivering an end-product that may exceed your initial vision.
Moreover, a professional video production company, can offer advice on a myriad of different things that you may not have considered if you try to create videos in-house yourself.
One of the best advantages of outsourcing is the scalability it offers. Whether you need a promotional video or an entire series of branded content, an experienced video production company can easily scale the project to meet your needs.
Additionally, outsourcing is totally flexible. You can hire a studio for a one-off project, or you can establish a long-term partnership to create regular content.
Video production requires meticulous planning, all of which takes considerable time. However, an experienced video production company has established workflows that streamline the process, ensuring quicker turnaround times without compromising on quality.
By outsourcing, you’ll also benefit from a team that’s set up to meet tight deadlines. Whether it's a timely marketing campaign or an event video that needs to be ready for social media within a day, a video production company has the experience to produce projects that require quick turnaround times without compromising on quality.
Video production is a time-intensive process. If you decide to handle it in-house, your team might be stretched thin, diverting attention from other key aspects of your business.
Outsourcing your video production allows your team to focus on what they do best. An external video production company can handle the technical and creative aspects of creating video content, which leaves to you maintain productivity and keep your business operations running smoothly.
Working with a video production agency offers an advantage: local knowledge. For instance, if your target audience is local to Melbourne, Australia-wide, or global, working with a Melbourne-based video production company ensures your content is culturally relevant and tailored to your specific needs.
Video production is an investment, no matter how you look at it. But outsourcing it to a professional video agency can provide a significant return. From access to expertise and state-of-the-art equipment to cost savings, creative input, and faster turnarounds, outsourcing allows you to create high-quality videos without the headache of doing it in-house.
If you’re looking to elevate your brand, expand your reach, and engage your audience through stunning video content, partnering with a professional dedicated team of video producers, is a smart move.
