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Fathering Across Cultures is an app developed by Migration Council Australia, an independent, non-partisan, not-for-profit body established to enhance the productive benefits of Australia’s migration and humanitarian programs. We were approached to develop a video to launch this new app aimed at helping fathers deal with parental and relationship challenges.
Being a non-for-profit organisation they had a limited budget which did not allow for a large scale production. In short: we had to keep it simple, yet still informative and engaging. The video also had to reach an audience from a diverse language and cultural background. For this reason the video we produced allows for future versions to include multilingual titles and subtitles and a voice over in different languages.
In fact it’s a great example of making the most out of a limited budget, while also keeping options open for the future. In this way the video is an asset that is future proofed.
Check out our other promo videos in our work page.