Client testimonial videos provide honest feedback on your products or services by the very people who have purchased them. People trust their peers to tell the truth, so when potential clients witness real customers recommending your business or brand, it reassures them that they are making the right choice.
As Australia’s most trusted dental practice management software provider, Centaur Software decided that a client testimonial video was the best way to promote their cloud solution for dental practices.
So, we interviewed Dr Rita Trak, whose been a dentist for 10 years, about her experience with the software.
After trialling multiple different software solutions, Dr Trak came upon Dental4Web and has now been using it successfully for three years. Dr Trak praised the streamlining of processes, the time-saving staff training, and the improved patient experience overall which has led to more word of mouth referrals.
Genuine client feedback, like that of Dr Trak’s, generates a level of credibility that can’t be matched by traditional marketing efforts.
Today’s consumer is sophisticated - they’ve seen it all before - but they will always trust other consumers to provide unbiased feedback. Client testimonials like these give them much-needed reassurance about the purchasing decision they’re trying to make.
We have been creating compelling client testimonial videos in Melbourne and Sydney for over ten years.
If authenticity and transparency are what you’re after, then client testimonial videos should be an integral part of your marketing efforts.
