Medical animation videos are an increasingly popular choice for healthcare professionals when they need to communicate sensitive information and advice to their patients and the wider community.
As experts in reproductive and sexual health care for over 50 years, Sexual Health Victoria is no stranger to dealing with subject matter that can make people squirm.
So, it made sense to create this medical animation video on the important and, politically topical subject of, ‘Medical Abortion in Australia’. The animation explains the different types of abortions e.g. medical/medicated, or surgical, and outlines how doctors and nurses deliver patient care throughout the process.
It’s an undeniably difficult topic to discuss, no matter where you stand, and a live-action video would be very restricted in what it was able to achieve. Demonstrating sensitive medical procedures just isn’t possible in a live-action setting. The visuals would be very confronting which would detract from the important information and advice being provided.
However, a medical animation video can simulate bodily functions and medical procedures, in a matter-of-fact, palatable manner, which means the crucial messaging for patients is more likely to be absorbed and understood.
At Pixel3 Video Productions, we’ve been creating 2D animation content for healthcare, corporate and many other sectors, both locally and internationally, since 2010.
Animation videos give you total control over your message because everything is produced in the editing suite. This gives you endless opportunities to convey your message, as well as the option to update your content as things evolve and change.
Get in touch with our team to chat about the possibilities for your next animation video.
