Why a product video?

A product promotional video highlights the key features of your product by featuring you product in action. There is a reason why a product promo is so popular, it’s because it works. There is no better way to market your product than in actions, with a product video, posters and images only tell half the story.

What makes a good product promotional?

• The content has to be engaging emotionally
• Don’t just focus on the features but emphasise the benefits of those features
• Focus on only one or two key features
• Use music to heighten the emotional connection.