Social Media Video: Why you need to get producing them.

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How often do you engage with video content? Mesmerised by a startling image, a powerful speech, or acquiring new knowledge from a how-to video. It’s no secret video is an incredibly powerful tool when it comes to both capturing and engaging your audience. Being able to show and tell can add real impact to your overall engagement objectives. 

And when combined with social media, and its limitless capacity for communication, community and creativity, you’ll find that not investing the time in producing video for your social media accounts will be the biggest missed opportunity for your business. 

So if you’re yet to start purposefully producing videos for social media and think it’s all a little too hard, we’re here to tell you that with a little planning, it’s not. 

Social media is ever growing and constantly evolving and every business, including your own, has the opportunity to produce unique video content. It’s about knowing your audience, what they are interested in and producing your content in a way that is going to be consumed by those most important to the success of your business. 

Statistics from 2019 tell us that there are approximately 3.2 billion social media users (amongst various platforms) worldwide. This equates to around 45% of our population (Emarys, 2019). That’s a lot of opportunity. 

Small budget, big impact 

Anything is possible when it comes to creating video for social media. Even with the tiniest of budgets. Most social media platforms, think Facebook, Instagram, Tik Tok or Snapchat, have in-app content creation tools so it’s easier than ever to produce behind-the-scenes, more personal snippets of video content. Even think about utilising ‘stories’ if you’re aiming to showcase the faces behind your brand, or increase consumers’ relatability with your product or business. This form of bite sized social media video might be the way to go. 

Creating video for social media does take commitment on your part but it doesn’t always need to employ high end video production tools. Sometimes a smartphone is all that is required. What is most important is taking the time to learn about your audience. What is it that they are going to engage with? What approach will you take to address their interests?

If you enjoy this creative challenge then go for it, however, if you’d prefer to focus on what you do best, then hire a professional team to help you.

How a professional video production team can help with social media videos

You may decide to shoot the video content yourself using smart phones etc, and by all means, this approach can work and there are some great advantages to this. However the reality for most business owners is that more often than not, a more professional approach might be best suited. Hiring a team of video production professionals to produce the video content you need can in fact be more cost effective than shooting the material in-house.  

A professional team knows how to produce lots of great content in the most cost effective way. They know how to help you strategise on the content best suited for your audience, and they can prepare a production schedule so that content can be shot over one session. This means that numerous social media video assets can be produced during the one day, which is not only cost-efficient but gives you content to use for months in advance. Content that features footage edited in a way that adds professional quality, makes it both more desirable and credible for the viewer to consume.

This was certainly the case when working with Doors Plus on their promotional video to showcase the Sliding Barn Door. A 2 person production team completed the Doors Plus shoot over 5 hours, and together with the promotional video, a range of high quality social media assets were produced. Below is a 15-20 second snippet of the Sliding Barn Door in action, tailored perfectly for Instagram’s 1:1 aspect ratio.

You can check out the full promo video for Doors Plus here.

The below sizzler from Reed Gift Fair is another great example of professional video that can be used over and over again, across website, social media and beyond.

We at Pixel3 Video Productions are a video production company in Melbourne and love helping our clients with all things social media video. We plan content with them, schedule production over one session, and produce enough content for coming months. It’s proof that professional video production for social media video doesn’t have to break the budget. 

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