A corporate videographer is a professional camera operator specialising in capturing video content within a corporate setting. Distinct from videographers who might perhaps specialise on shooting content for wedding films or travel documentaries.
Corporate videographers are typically hired to capture footage for a variety of video projects, including promotional videos, training videos, event videos, brand stories, interviews, and social media videos. Their skills play a crucial role in conveying the essence of a business, showcasing its products and services, and telling its unique story.
A skilled corporate videographer understands the technical aspects of shooting including directing talent, capturing professional audio, and setting up lighting. They also need to have an in-depth knowledge of the corporate sector and grasp the nuances of the subject matter and its intended audience, and have an intimate understanding of the objective of each corporate video.
This may be to improve internal or external communications, boost marketing, or develop team skill sets. This broad range of skills results in corporate video content that is not only visually appealing, but that contains messaging that is critical to the content.
At its core, a corporate videographer's responsibility is to capture the content necessary for an editor to meet the unique objectives of each project. Whether it be to tell a comprehensive story, record the atmosphere of a corporate event, or deliver a call to action, they need to be able to spot opportunities to craft narratives with visuals that will resonate with the intended audiences.
At Pixel3 Video Productions, we’ve dedicated the past ten years to producing video content for our corporate clients across a range of sectors including healthcare, technology, manufacturing, events, and government.
We work with organisations of all sizes. From small start-ups, to local entrepreneurs, government bodies, and global brands, we produce video content that grows sales, wins new customers, raises capital, sources new talent, and that supports employee development.
The landscape of corporate video production is continually evolving, influenced by advancements in technology and a dramatic uptake in the demand for dynamic video content.
