From animated lower thirds and titles to fully animated explainer videos, you’d be hard-pressed to find a video
without some form of animation. Even animated titles will add that professional polish to a video, while adding very little to the overall budget.
Animation shines over other formats.
With animated graphs, pie charts and tables, animation adds flow, rhythm, sound and music to what can otherwise be a boring presentation. Animation makes complex concepts more palatable, and that’s why it is used so extensively in explainer videos.
Even more powerfully animation can take a taboo or a confronting subject and soften the delivery, so that your message is more accessible. With animation you can create archetypal characters that can break down cultural barriers and reach a broader audience.
With animation you have total control over the outcome because all the assets are created in the edit, no location shooting is required. Characters can fly, they can be set in space or deep under the sea; the possibilities are only limited by your imagination. Updating the video only requires updating the assets in the edit rather than scheduling expensive reshoots on location.
We wrote a whole blog on animation videos. Check out Using Video to Promote Your Business. Part 3: Animation, Not Just For Kids.
Planning is crucial and it always starts with a script and storyboard. There are different ways a script can come into play. Sometimes the client will supply a script for review. Other times the client will supply us with a list of key points they wish to make, or a manual, press release or other written material, from which we generate the script. The stage of your script is something you want to discuss on initial inquiry. Once the script is finalised we draw up the storyboards.
Some of the other elements for developing an animated video are:
Because of the heavy editing workload it can take longer to finalise an animated video so it helps to plan early. A detailed schedule is key, so make sure to discuss any deadlines at the initial inquiry.
We can provide:
Check out some examples of our work below.