NEED A PROFESSIONAL MELBOURNE OR SYDNEY BASED VIDEO TEAM FOR AN INTERVIEW OR CLIENT TESTIMONIAL?
If credibility and authenticity are what you are after then video testimonials should be an integral part of your marketing campaign.
Here are some statistics that highlight the power of video testimonials:
- 92% of consumers read online reviews and testimonials when considering a purchase. vendasta.com
- 85% of consumers trust online reviews as much as personal recommendations. brightlocal.com
- 89% of video testimonials have the highest effectiveness rating for content marketing at socialfresh.com
SO WHY DO THEY HAVE SUCH AN IMPACT?
They generate trust.
Client testimonials provide honest, unscripted feedback on your products or services. Their power lies in this simple premise: your customers trust their peers to tell the truth. Watching other people talk about your brand puts a face to your business, generates credibility and reassures your target market that they are making the right choice.
Today’s consumer is sophisticated and discerning. They’ve seen it all before in terms of marketing collateral. However, they do trust other consumers to give unbiased feedback and client testimonials give them much-needed reassurance about the decision they’re trying to make.
WHAT IS OUR APPROACH?
We have been creating authentic, natural, compelling client testimonial videos in Melbourne and Sydney for more than ten years.
Having worked with an incredibly diverse range of people from different ethnicities, professions, age groups and with differing levels of physical ability, we have the experience and sensitivity to ensure your interviewee feels comfortable enough to give a convincing monologue about your business or service. Building this rapport is one of the things we do best. Our team knows how to put a subject at ease and provide the right direction to draw out sincere testimonials from them.
We will also advise your talent on what to wear and brief them on how to prepare for the interview. We can even arrange hair and makeup if required.
WE WILL HELP WITH ALL ASPECTS OF INTERVIEW VIDEO PRODUCTION TOO
Not every project requires a high-end approach so we offer a base package to cover the essentials: single camera, two operators and a keylight kit.
From there, we can upscale with a sophisticated lighting setup to lend a more stylised look to the work. We can also introduce multiple cameras, teleprompters, lapel mics, titles and more refined audio depending on your needs.
Basically, once we assess your brief we can advise you on the level of production you will need and guide you through all the technical considerations.
But it doesn’t end at the shoot. During post-production you may decide to add animated graphics to emphasize key points. We’ll find music and stock footage if required too.
There are many variables and creative decisions that contribute to the production of a captivating interview and client testimonial video. We will guide you through the process from start to end.
Check out some of our favourite testimonials below to see how we can guide your potential customers to choose you.