Just look at the stats:
- Video usage is on the rise.81% of businesses use video as a marketing tool — up from 63%, the number reported in our 2017 survey.
- 99% of those who already do use video, say they’ll continue to do so in 2018.
- 65% of those who don’t currently use video, say they plan to start in 2018.”
But here is the rub: You will not be getting the best out of your promotional video if you plan it poorly. In fact it might work against you. The good news however is that it’s not difficult or expensive to make a video that will work for you.
To make the right promotional video for your needs here is what you need to consider:
Promotional videos come in many forms, they can be educational and instructional, they can incorporate animation and interviews, in the form of testimonials or vox pops, they can be short docos in style, they can be humorous or factual; in fact the possibilities are limited only by your imagination, schedule and budget.
A quality promotional video is one that understands exactly what the audience needs and expectations are and delivers as succinctly as possible. That’s why there is no such thing as a short attention span, only a poorly thought-out video. Promotional videos need to be tailored around your marketing objectives and provide options based on your schedule, budget and target audience.
You’ll be surprised at how cost effective promotional videos have become and how easily and quickly they can reach your target audience. There is no excuse to miss out on the possibilities of low cost video marketing and the new advertising opportunities it provides.
We are always excited by the creative possibilities that promotional videos provide to promote your product, service or message.
Contact us for a quote.
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