Marketing Director for HouseLens Kathryn Royster warns that:
‘Homebuyers are turning to the Internet before they turn to real estate agents, so you need to have an online presence if you want them to find you and your listings. But just putting up a website and feeding your listings to the local MLS isn’t enough to round out your marketing strategy. Homebuyers are increasingly turning to video for house hunting, and video is proving to be one of the most effective ways to corner the online market.’
Kathryn Royster, By the numbers: why you can't afford to skip video marketing’
And she outlines the statistics that backs her case.
The fact is no photo will capture the energy of an auction, convey the sense of space of a property, promote the key selling points of a location or put a real face behind the brand like video can. With music and editing, video gives you the ultimate control over what to show, and once you upload it online it’s working for you 24/7.
There are mainly four styles of video that are important for real estate agents.
There is no better way to showcase your property than video; it’s the next best thing to being on site and it seems more buyers are making purchase decisions based on the visuals they see online. We always recommend having a professional voice over to highlight the key features of the property, ideally with captions. This can then be accompanied by a simple slide show of images, or depending on your budget, a highly produced video production using the latest in video production gear.
Capture the energy and excitement of an auction with video and showcase what you do best. Our auction videos are filmed in HD and are carefully crafted to develop the drama of the auction. The action can be inter-cut with comments from the real estate agent reflecting on the moment leading up to the sale, as we conclude with another successful auction.
People want to know who you are, why you are passionate about what you do, and what makes you unique. Personality videos are perfect for highlighting that crucial emotional connection which you bring to your brand. Think of these as ‘a day in the life’ vignette shot in a cinematic style and craftily edited to music that reflects your personality.
As an agent you would know that many buyers aren’t just buying a property, they are also buying into a lifestyle. That’s where location comes into the picture. Whether it’s proximity to schools or public transport, or being a part of a vibrant pub and live band culture, the location is just as important (if not more so in some suburbs) as the property itself. Location profile videos highlight the benefits of living in the area. These videos have a high ROI because they can be used to supplement the sale of a whole number of properties in the one area. If you want to own the suburb then place one of these videos on the homepage of your website making you the go to agent for that area.