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The Zoom Boom: Create Valuable Marketing Assets from Zoom Meeting Footage
October 7, 2023

The Zoom Boom: Create Valuable Marketing Assets from Zoom Meeting Footage

Video editing service for your zoom, MS meets recordings

Create Valuable Marketing Assets from Zoom Meeting Footage

Do you have an archive of Zoom presentations you're wanting to get professionally edited? Our video editing service could be exactly what you need to get these assets ready for your audience.

In the past 18 months, the way we live and work has changed drastically. The global pandemic has forced many of us to work from home in ways that were once thought impossible. This has, of course, drastically changed the way we communicate too.

‘Zoom’ used to mean a camera shot that changes from a long shot to a close-up or vice versa. These days, most of us know it as the vitally important communications platform we use to stay connected. Zoom has allowed colleagues to stay bonded while allowing journalists and content makers to safely interview talent from home.

The project below is a perfect case in point. The Royal Australian and New Zealand College of Obstetrics and Gynaecologists, partnered with Harmony Alliance (Migrant and Refugee Women for Change), to produce a number of healthcare-related Zoom webinars. The content was intended for medical practitioners right across Australia so it needed to have a high production value. The team at Pixel3 Video Productions were brought on board to edit the content and produce professional video assets that would interest their members and keep them engaged.

Although the content itself was great, the video needed some finessing before it was ready for widespread consumption.

We trimmed the video length, applied basic top and tail edits, ensured the colour and lighting was consistent across the different speakers, and polished up the audio. The video below is just one of many videos from the webinar.

We also recently worked with Professor Cathie Sherrington from the Institute for Musculoskeletal Health, University of Sydney, to host a live webinar encouraging the elderly and people with disabilities to stay active during and after lockdown. The live event was interspersed with a series of 15 pre-recorded interviews, personal stories and advice from a range of medical experts.

This is one of the 15 pre-recorded interviews from the series:

You can learn more about the entire project here: Webinar Series: Staying Active During And After Lockdown

Don’t dismiss content recorded over Zoom, Webex, Google Space, Team Viewer or even on your Iphone as not being good enough to distribute or showcase. It can be just as valuable as any content shot and produced professionally (and we offer professional video editing services for this kind of content too). However, you will need an experienced video editor to make the most of it. No matter how good the content is, if the delivery is poor, the engagement will be too.

The way we live and work, while undergoing unprecedented change recently, has always evolved and developed. Rolling with these changes is the best way to keep your content relevant and to ensure your message still gets heard.