Producing a Client Testimonial Video

How can producing a client testimonial video help my business?

Because new clients or customers need evidence that your service or product is trustworthy. The most reliable source for this information are previous clients providing reviews, otherwise known as client testimonial videos.

Research shows that 92% of customers read online reviews before buying, while 88% of consumers say reading reviews influenced their purchasing decisions. Those are staggeringly convincing figures.

If you’re looking to grab a portion of this audience, you need to convince your audience that your product and service is a good investment.

And there’s no better way to do this than via: client testimonial videos.

What is a Client Testimonial Video?

A client testimonial video is a marketing tool that smart businesses use to highlight the value of their products or services, via: real customer success stories. As such, they’re an invaluable video asset to have in your kit.

This client testimonial video is a perfect example of a real client sharing their experience of working with the well-recognised Australian brand, Doors Plus.

Doors Plus needed a tool to help them launch a new product, The Barn Door, so they wanted to  capture the experience of a real client buying a new door and getting it installed.

And this is why the video is so effective. It speaks to potential customers who need reassurance that they're choosing the right brand to solve their problem.

Good client testimonial videos do the following:

• Uses on-camera interviews with clients
• Shows how your business can solve a problem
• Uses real statistics to back up the client’s story
• Focuses on benefits

What are the Different Types of a Client Testimonial Video?

There are three main types:

1. Client Testimonial: A client testimonial is a straightforward interview where you ask questions about a client’s experience with your service or product. This requires only one location and very little editing.
2. Client Review: A client review is also simple but allows your client to speak about how they benefited from specific features of your products or service.
3. Case Study Narrative: This is a more complex type of case study video. It may include on-camera interviews with clients, b-roll visuals, and different graphics. It requires more shooting time and editing than other video types.

Interviewing real clients humanises your business and allows potential clients to understand how your product or service can solve their problem.

When an experienced video production company like Pixel3 produces your client testimonial video, it can demonstrate the value of your service, while helping to grow your business.

If you'd like to see how a client testimonial video could elevate your brand, email anthony@pixel3.com.au