Producing regular video content for social media is no longer an option; it's a necessity. Videos captivate audiences, convey messages with authenticity, and foster deeper connections. Whether you're a content creator, a brand, or an individual, video content stops the scroll and expands your reach. It simplifies complex ideas, encourages sharing, and provides valuable analytics. Additionally, video adapts to emerging trends, making it an indispensable tool for success in the ever-evolving world of social media.
Pixel3 Video Productions are experts at in-house video production and can show you how high-quality, traffic-boosting video can be transformative for your brand.
Here are just some of the reasons you should already be using social media videos.
Anything is possible when it comes to creating video for social media, even with the tiniest of budgets. Most social media platforms have in-app content creation tools so it’s easier than ever to produce great video content. If you want to showcase the faces behind your brand, or increase consumers’ relatability with your product or business, then Instagram ‘stories’ might be the way to go. These short-form videos can be shot on your phone and uploaded within minutes.
A professional team knows how to produce lots of great content in the most cost-effective way. They know how to help you strategise the content best suited for your audience, and they can prepare a production schedule so that content can be shot over one session. This means that numerous social media video assets can be produced during the one day, which is not only cost-efficient but gives you content to use for months in advance. Content that features footage edited in a way that adds professional quality, makes it both more desirable and credible for the viewer to consume.
This was the case when working with Doors Plus on a promotional video for a new product. A three-person production team completed the shoot over five hours, and in addition to the promotional video below, a collection of various social media assets were produced.
You can check out the full promotional video for Doors Plus, essentially it's a client testimonial, a very powerful piece that reached thousands of viewers across Doors Plus social media channel.
The video sizzler below from Reed Gift Fair is another great example of professional video being repurposed for use on multiple platforms.
At Pixel3 Video Productions we can plan out your content, complete production in just one session, and produce enough video content to fill your content calendar for months in advance.
Video is now considered crucial to brand visibility, communicating with your audience, and staying ahead in the game. If you’re not already creating video content for social media, you may get left behind.