Video doesn't have to be a one use deal. In fact one of the great benefits of video is that footage shot one year can be used over and over to create a suite of different types of video. For example testimonial videos can be used on their own, on your website or integrated in a promotional video with footage that was shot the year before. This event video for the APAC Revenue Management Summit 2018 incorporates testimonial footage and B-roll that is already being used to promote the 2019 Summit. It's a great example of how videos can serve as a long-term publicity tool.
It's the one sure way to give your event a sense of history and legitimacy.
Check out the APAC Revenue Management Summit 2017 promotional video.
For more about the video services we provide for event organisers check out our event video production page.