Producing a sales video has become increasingly important as businesses strive to capture the attention of their target audience and boost their sales. A well-produced and, equally important, well-employed promotional video can be a powerful asset to help businesses generate leads and grow their business.
For this sales video, we worked with Laserbond Ltd in Sydney. Laserbond has established itself as a leading pioneer in surface engineering and industrial coatings in Australia. With over three decades of experience, the company has earned a strong reputation for delivering high-quality and technologically advanced solutions across various industries. Their coatings have proven to enhance the durability of mining equipment, prolong the lifespan of agricultural machinery, and improve the performance of aerospace components.
Laserbond asked Pixel3 to produce a video that would help their sales team when visiting prospective clients onsite. The overall objective of this video was to educate the viewer about the various services available through Laserbond and to showcase the state-of-the-art facility in which the work would be performed.
The video is driven by a talking head piece by one of Laserbond’s employees who talks through the various services, the machines that would be used, lead times, and what the client might expect from the experience of working with Laserbond.
This video would prove to be invaluable for the sales team. They now have a resource they could use that would help them go over the technical aspects of the service, allowing for a better sales meeting with the prospective customer.
A sales video allows businesses to showcase their products or services in an engaging and dynamic way. Unlike text-based advertisements, videos have the ability to capture attention and create an emotional connection with viewers. With the right visuals, music, and storytelling techniques, a sales video can effectively demonstrate the value and benefits of a product, leaving a lasting impression on potential customers.
Where the attention span of consumers is decreasing, a sales video can cut through the noise and win engagement with those that matter. By producing a video that resonates with viewers, businesses can significantly increase their brand visibility and reach. It allows businesses to effectively showcase their products or services, reach a wider audience, and build credibility with potential customers. By investing in a well-crafted sales video, businesses can elevate their brand and boost their sales in a competitive marketplace.