This is the product promotional video for Orbitkey Nest, a portable desk organiser developed by the designers behind the Orbitkey key organiser. It launched on Kickstarter on 5/02/2020 to an amazingly successful reception, reaching $300,000 in just the opening two days.
A key component of their publicity campaign was a suite of videos that included:
- 4 x 20-30 sec teaser videos, 1 per week leading up to the launch of the campaign. These would reach previous backers and would also be sent out through social media.
- 1 x 3 min promo video for the launch
- 3 x 20-30 sec promo video to support the kickstarter campaign.
This was a fantastic opportunity for us to put together a fully scripted and storyboarded product promo, with enough of a budget to shoot on the RED camera. It was also an opportunity to work with the passionate Charles, Kieran and the rest of the hardworking team at Orbital, who where fantastic to work with. Thanks to Alper Kasap for delivering great images on such a tight schedule.
A product promotional video is a great way to draw attention to the key distinctive features of your product. We will be writing a very detailed article/blog looking at the anatomy of putting such a campaign together, just as soon as the Kickstarter campaign is complete.
Check out the Orbitkey Nest Kickstarter campaign for more details.
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