Promotional video for a fantastic cause. The Good Things Foundation Australia looks to engage socially excluded Australians and engage them within the digital world. This promotional video as part of the Australian Governments initiative, the Be Connected Network, is an example of just that.
The Be Connected Network, coordinated by the Good Things Foundation seeks to teach and empower older Australian's using everyday technology. This might include access to government services, access to maps or GPS services, or even the opportunity to connect and communicate with family and friends online. Running for just over 2 years now, the Be Connected Network has engaged 250,000 Australians in digital skills programs and recruited close to 9,000 digital mentors.
A promotional video like this one, is powerful in the sense that it has a clear picture of the service and the message showcased. Low cost, but highly effective, the possibilities with such a meaningful and informative video asset are endless.