In the past 12 months or so, there have been seismic shifts in the way we live and work. Much of the workforce has had to work from home and grapple with the multiple challenges that come with it. While most of us have adapted well to this change, with many workplaces now adopting flexible working arrangements once thought impossible, working from home long-term isn’t for everybody. It can create feelings of isolation and aloneness, and increases in depression and anxiety.
That’s where initiatives like UnitedCo provide a much-needed alternative. UnitedCo is a co-working space for people that want to work around others in a professional environment, and once again enjoy the routine of leaving the house to go to work.
UnitedCo knew they wanted a promotional video to tout their space so they could convey the energy and atmosphere of their community in a way that photos can’t. They gave us a simple brief: to showcase the impressive interior, meet the people behind UnitedCo, interview the community who are thriving in the space and show off their range of different workspace solutions for small to large businesses as well as their gym and games’ room.
Although the stunning workspaces are impressive, underlying the initiative is UnitedCo’s deep understanding of the role mental health plays in productivity. This promotional video communicates their drive to support entrepreneurs in a space that evolves alongside the changing needs of its community. The way we work has never changed so much, so quickly. UnitedCo keeps on top of it all so we don’t have to.
UnitedCo wanted more for businesses than to just rent a workspace. They wanted entrepreneurs to be inspired by their world-class facility to do their best work. While it may not signal the end of the dreaded Zoom meeting, it’s fair to say that the watercooler conversation is back.
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