According to a study by the Harvard Business Review, ‘when companies connect with customers’ emotions, the payoff can be huge.’ Harvard Business Review
In fact, ‘emotional connection to branded content is a must.’ Digital Pulse.
Profile videos are tailored to connect your business with your customers emotionally.
Do your potential buyers know the amount of passion that goes into doing what you do? Do they recognise the person with the inspiration, vision and (maybe) obsession that makes your business so unique? Every piece you create, develop or sell, and the service you provide, has a story and you are the maker of that story. What makes your business unique is you; No other business has your distinct vision and take on the world.
So, why not bring the ‘you’ into the picture with a profile video. It’s an opportunity for potential buyers to witness the human face that goes into the service or product you provide.
Perhaps you are maintaining a tradition, or you get pleasure out of the connections you make or you are just plain obsessed with quality and attention to detail. A video profile is a short clip showcasing who you are, what it is you are passionate about and how this feeds into what you do. It doesn’t have to be about an individual, it can be about the team, as with a company profile video. Whether it is a tour of your studio or just watching that special piece coming together, a profile video puts a human face behind what you do.
Or, as Forbes put it: ‘People do business with people they like.’
A successful profile video will establish a human face to your business in a way that words never can. These videos can be used on your website, at galleries and on social media. They are a great way to establish a rapport with those new to what you do.
Give us a call or email us and we can show you some examples of the different options available. All profile videos are tailor made to suit your needs and you’ll be surprised at how cost effective it is.